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Why Phone Calls Are Declining

If you're looking to get more inbound inquiries into your business but feel like you're not getting much through your website or outreach efforts, here's the reality: these days, almost no one will pick up the phone and call your company when they visit your website. They might send an email, but calling your contact number is increasingly rare.

You might be looking for more customers or interest, but what you probably don’t realize is that you are getting visitors to your website, shop, or service. The issue is that you're not giving them the right way to interact with you.

Why WhatsApp is the Solution

Nearly everyone uses WhatsApp as their first point of contact. If you have a WhatsApp option on your website, people will use it—and they’ll use it 5 to 10 times more often than calling. If you don’t have a "Chat with us via WhatsApp" button on your website, you’re leaving money on the table. Visitors are coming to your site but leaving because they can’t interact with you easily.

People don’t have the time or patience to pick up the phone. They might be in an internet café, working from home, or in the office—they just don’t want to call you. The solution is to use a WhatsApp chatbot on your website.

How a WhatsApp Chatbot Works

A WhatsApp chatbot is a plugin you add to your website or shopping cart. When visitors tap on it, they’re taken straight into WhatsApp, where they can start a conversation with the chatbot. While this might not sound thrilling, it’s incredibly effective.

With our 2ndNumber chatbot, for example, you’ll receive an email as soon as someone interacts with the bot. The email includes their phone number and the conversation they had with the chatbot. This allows you to reach out to them almost immediately.

Even on a website with modest traffic, you could see 1 to 5 chatbot conversations per day—compared to zero phone calls. It’s mind-blowingly effective.

Building Your Chatbot

Our chatbot builder allows you to create a menu system for your WhatsApp chatbot. For example, on our parent website, BuzzBox, the chatbot offers options like:

• What is BuzzBox?
• How much does it cost?
• Can I bring my number?
• Is there a contract?
• Do you provide cordless phones?
• Is there a contact number for help?

You can drag and drop these options, customize the text, and see how it looks in real-time. When a visitor selects an option, the chatbot responds with the relevant information.

How It Looks in Action

On our BuzzBox website, there’s a WhatsApp button in the corner. When clicked, it opens WhatsApp and starts a conversation with the chatbot. For example, if a visitor asks, "How much does it cost?" the chatbot responds with pricing details.

Every interaction is captured, and you’ll receive an email with the visitor’s phone number and the full conversation. This allows you to follow up immediately, either via WhatsApp on your computer or phone.

Why This is a Game-Changer

This approach makes a massive difference to inbound inquiries. Visitors are more likely to engage with a WhatsApp chatbot than to call or fill out a contact form. Even if the conversation happened hours ago, people are happy to continue it when you reach out.

For example, on our contact page, we have a phone number, address, and other details—but no one calls. They might send an email or use the contact form, but most will click the WhatsApp button. It’s a no-brainer.

How to Get Started

To set this up easily and affordably, use 2ndNumber. You can buy a number through our website for around £2.50 per month. Then, use our chatbot wizard to set up your bot. It’s straightforward—just copy and paste the HTML code into your website to add the WhatsApp widget.

Whether you’re using WordPress or working with a web designer, the setup is simple. Once it’s done, you’ll start seeing chatbot conversations in your inbox every day.

Final Thoughts

I cannot stress enough how much of a difference this can make to your business. If you’re not getting inquiries, it’s not because you’re not getting visitors—it’s because you’re not giving them the right way to interact with you. A WhatsApp chatbot is the most obvious and effective solution today.

I hope this has been helpful. Thanks for watching!